The famous New Zealand company, Zespri, producer of the world's best 'kiwifruit', formally launched itself in the Indian market at the New Delhi Residence of the New Zealand High Commissioner, Rupert Holborow, on Wednesday 26 May. In front of a large crowd and to much media fanfare, the quality, consistency and health benefits of Zespri Kiwifruit was explained. HE Rupert Holborow said that "Zespri is an iconic New Zealand company. It has taken a fruit, branded it and marketed it globally. The company is a serious global player.