New Zealand Embassy Tokyo, Japan

Lorde of the International Music Industry

Lorde (Ella Marija Lani Yellich-O’Connor)

Known best by her stage name ‘Lorde’, Ella Marija Lani Yellich-O’Connor is a singer-songwriter born and bred in New Zealand. After releasing her debut EP in November 2012, and her first single, “Royals” which debuted at No. 1 on the New Zealand Top 40 charts, she has quickly shot into the lime-light and reached levels of fame and critical praise usually reserved for veteran artists.

It seems as though Ella was always destined for great things. At age 5 she joined a drama group and discovered a love of singing and acting. After winning a school talent show at the age of 13 she was signed to the Universal music label. From then on it was a quick elevator to stardom. She teamed up with writer and producer Joel Little and within a week the duo had created three songs, including the hit song “Royals”.

From there on Lorde broke record after record. She was first solo female artists in 17 years to top the US Billboard Alternative Songs chart, and on those same charts her song Royals holds the record for longest at #1 by a female artist (seven weeks total). She’s also the first New Zealand artist to reach #1 on the Billboard Hot 100. Lorde was recently nominated for four Grammys, of which she won two: Song of the Year (Royals) and Best Pop Solo Performance for the same song. She became the third youngest winner in the history of the Grammys, and the youngest winner from New Zealand.

On top of all these amazing achievements, artists from all over the musical spectrum have praised her works. David Bowie said that Lorde’s music was like “listening to tomorrow”, and singer Elton John praised the song Tennis Court as “one of the most touching, beautiful things on earth”.

If you haven’t yet heard of Lorde or her record-breaking song “Royals”, you’d do well to check out the video here.

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