New Zealand Embassy Seoul, South Korea
What the Embassy does
The work we do and services we offer
The Embassy’s chancery is staffed by four New Zealanders seconded from the New Zealand Ministry of Foreign Affairs and Trade together with nine staff employed locally. The Chancery’s work is focused on managing New Zealand’s political, economic and trade relations with Korea. Political objectives include promoting foreign policy cooperation with the Korean Government and protecting and expanding New Zealand’s interests in Korea through bilateral linkages. The Chancery also reports to the New Zealand Government on developments in North Korea and inter-Korean relations.
The Embassy’s economic work involves enhancing New Zealand’s economic interests in Korea and maintaining effective liaison with the Korean Government on economic issues such as APEC and Korea’s economic relations with its major trading partners.
Bilateral trade access is an important part of the Embassy’s work as Korea is New Zealand’s sixth largest export market. The Embassy liaises with relevant Korean authorities on WTO matters of mutual relevance to New Zealand and Korea. Staff at the Chancery also manages the Embassy’s public affairs and media programmes, which seeks to raise New Zealand’s profile in Korea and foster a greater understanding between peoples of the two countries.
The Embassy’s trade section is staffed by a Trade Commissioner from New Zealand Trade and Enterprise and six Korean staff. The trade section welcomes enquiries from Korean individuals and organisations that are interested in sourcing products and services from New Zealand. Those who are interested in exporting goods and services to New Zealand should contact the Korea Trade-Investment Promotions Agency (KOTRA) for more detailed information.
Education New Zealand (ENZ) is the Crown Agency responsible for promoting New Zealand education to the world.
ENZ creates strategies and programmes alongside education providers, government agencies, and governments overseas that increase and broaden our international education activities – from onshore and offshore delivery of our education programmes to the sale of our education knowledge, products and consultancy skills.
The New Zealand Defence Force office is staffed by a Defence Attaché and two Korean administrative staff. The office was established in July 1998 to provide permanent links between the armed forces of New Zealand and Korea, foster good relations between the two countries and to give administrative support to the combined defence force activities such as bilateral military visits, training and exercises. The Defence Attaché is also assigned as the Chief of the New Zealand Liaison Mission to the United Nations Command and the Military Armistice Commission at Yongsan, Seoul.
Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination, through consumer marketing, international public relations and trade development. 100% Pure New Zealand is the international promotional campaign used in the majority of our international marketing work - including advertising, international PR activity and online marketing. The 100% Pure New Zealand campaign showcases New Zealand as fun, popular and accessible, and focuses on the experiences visitors can have within the stunning landscapes and awesome scenery of New Zealand. It is vital when the visitors get in New Zealand that their experience reflects what they have been promised by the campaign.