V Energy Drink Launches in Korea

Ambassador Patrick Rata (second from right) and Trade Commissioner Graeme Solloway (right) meeting with Managing Director Carl Bergstrom of Frucor Beverages (left) and MC Seoyoung Lee at the V energy drink launching event on 26 July.

Popular New Zealand energy drink V is now available in Korea. V Green is on sale in 6,000 GS25 convenience stores, for the first time in Asia, and V Blue will be added in September. Carl Bergstrom, Managing Director of Frucor Beverages, and Satoru Tiger Abe, CEO of Frucor Brands International, together with Frucor’s Korean partner, HHC Limited, invited around 80 Korean VIPs, including Representative Dong Woo Shin and key customers including GS Retail to a launching event at the Embassy on 26 July. Ambassador Patrick Rata and Trade Commissioner Graeme Solloway attended, and wished this exciting new venture every success.