New Zealand Embassy Seoul, South Korea
Kiwi food products hit Busan
Eleven New Zealand food and beverage companies joined forces on 26 February to share New Zealand recipes and products with over 180 experts from the Korean food and beverage industry, including top chefs, menu developers and buyers from major hotels, restaurant chains and catering companies, retailers/distributors, food manufacturing companies, journalists and power bloggers. Many came from outside of Busan to check out the Kiwi cuisine, including Gyeongju and Ulsan.
The event, organised by NZTE Seoul at the Paradise Hotel, was also a valuable chance for the New Zealand companies to learn more about how their products could be used in the Korean market. Trade Commissioner Ryan Freer noted in his welcome speech that New Zealand food and beverage products are seeing long-term growth in Korea as high-quality, safe and delicious products become a priority for shoppers.
New Zealand food and beverage on offer included beef, buttercup squash, blackcurrant, honey, health supplement, beef jerky, juice, beer, syrup, wine and Greenshell mussels.