New Zealand Buttercup Squash Council reception

From right, Chairman Don Turner of New Zealand Buttercup Squash Council, Ambassador Patrick Rata, Trade Commissioner Ryan Freer, Director Lewis Patterson of Latitude 45.

On 21 February, the New Zealand Embassy provided the venue for the New Zealand Buttercup Squash Council’s reception to celebrate the beginning of the buttercup squash season and launch of the Council’s Buttercup Squash brand in the Korean market. Mr Don Turner, Chairman, together with Korean market representative, Latitude 45, invited 30 key Korean importers, distributors, retailers, journalists and power bloggers to the event. Ambassador Patrick Rata and Trade Commissioner Ryan Freer attended and delivered welcome speeches. The Trade Commissioner had impressed the Korean invitees by delivering his speech in Korean. A range of buttercup squash dishes and New Zealand wine, beer, juice and sparkling water were served to the invitees.

Korea is the second largest export market for New Zealand buttercup squash and imports continue to grow. High quality, healthy and nutritious New Zealand buttercup squash is sold from almost all major retailers in Korea from January to June. New Zealand Buttercup squash has become a wonderful addition to Korean’s diet.