New Zealanders living overseas are being urged to pass on information about the best their country has to offer, with a focus on next year’s rugby world cup.
The Kiwi Expat Association (Kea) yesterday launched its “Pass It On” campaign, an initiative to turn the nearly one million New Zealanders who live overseas into a network of virtual ambassadors.
Kea has clicked onto the children’s birthday game of Chinese whispers and dragged it into the internet age. The message is “New Zealand has plenty to brag about — Pass It On”.