New Zealand Embassy Warsaw, Poland
Innovative Tourism Forum
The Embassy took part in a panel on innovative policies in tourism during the 5th Innovations Forum which took place in Rzeszów in southern Poland on 27-28 May. The theme of the Forum was how innovation can help the tourism sector develop and create opportunities for economic growth.
While New Zealand is seen very positively as a country with spectacular landscapes, nice beaches, national parks and unique fauna, it is also challenged by the perception that it is the “antipodes” of Europe and that airfares are costly. That is why Tourism New Zealand ( www.newzealand.com ) and other government agencies are making a continued effort through innovative policies to grow tourist numbers from Europe. Poland is a relatively untouched market; tourist numbers are growing but Poland’s increasing wealth and interest in holidaying outside Europe makes it a tourism target with much more to offer.
In collaboration with MPI we presented New Zealand as a destination offering huge diversity from north to south and unique opportunities and a raft of choices to the international tourist. New Zealand is not only the setting of Tolkien’s Middle Earth as depicted in the “Lord of the Rings” and “Hobbit” movies (a major attraction for Poles thinking of visiting New Zealand), but it is also the birthplace of bungy jumping and other extreme sports; it has unparalleled, wild beaches, snow-capped mountains, hiking and climbing opportunities and, to top that, an excellent and diverse cuisine and some of the world’s best wines. New Zealand is a safe, comfortable place to travel and everyone speaks English!
The Forum took place in the vibrant city of Rzeszów, home of the famous Polish Aviation Valley and the gateway to the beautiful, unspoilt Bieszczady region which is also strongly promoting its tourist brand.