New Zealand Embassy Warsaw, Poland
"The Hobbit: The Desolation of Smaug" pre-screening
"The Hobbit: The Desolation of Smaug" has been a major success in Poland. The second part of Peter Jackson's trilogy earned more than 13 million PLN during the first weekend in theaters in Poland.
This is the highest amount in history. Including pre-release screenings after 5 days the movie grossed over PLN 18.5 million PLN and has been seen by more than 850 000 people.
On December 17th 2013 in Cinema City Sadyba in Warsaw the New Zealand Embassy co-hosted a preview screening of the film. Two thousand guests were invited, including diplomats and representatives of the polish government and business sector. The screening was followed by a reception, where the guests could taste New Zealand wine.
On the 19th of December, Ambassador Wendy Hinton was invited to give an interview on Radio TOK FM. The main topic of the conversation was the impact of the filming of Tolkien's novel on the international image of New Zealand. The Ambassador spoke about the increasing number of tourists visiting the country, as well as the wider economic and social impact of the movie project.
Over 8% of visitors to New Zealand in the period January - March 2013 acknowledged that the Hobbit trilogy was one of the important factors for which they decided to come to New Zealand, and 13% participated in tourism activities directly related to the Hobbit, for example visiting a film set.