New Zealand Embassy Warsaw, Poland
Together with the NZTE Hamburg and New Zealand Winegrowers, the Embassy co-organised a wine tasting and promotion in one of Warsaw's top hotel Marriott on 21 March. The event attracted more than 100 wine industry representatives to taste wines from nine New Zealand wineries.
The event was preceded by a press conference during which New Zealand Ambassador-designate Wendy Hinton spoke of the exceptional qualities of New Zealand wines: "Our special combination of soil, climate and water, our innovative pioneering spirit and our commitment to quality produce intense and diverse wines".
She also explained the potential of the Polish wine market: "compared with many other European countries ,wine culture here is still at an early stage of development. All the same, it is developing rapidly with wine sales expected to rise by 8.3% in 2013 alone and the size of the market expected to exceed US$ 1.5 billion by 2014. From that figure alone, it is obvious that wine is playing an increasingly important role in the alcoholic beverages landscape, especially among major city dwellers and restaurant goers, who form a large part of Poland's young and vibrant wine scene."
The wineries present at the tasting were Ata Mara Wines, Crossroads Wines, Elephant Hill Estate Winery, Giesen Wines, Jules Taylor Wines, Sileni Estates, Soljans Wines, Te Mata Estate and Yealands Estate. The invited expert guests were highly complimentary throughout the event and the wines served received consistent positive publicity from internet media and in specialist magazines.