New Zealand Embassy Warsaw, Poland
NZTE pays a visit to Warsaw
Marcus Scoliege, NZTE’s Trade Commissioner for Northern and Central Europe and Christine Spahn, NZTE Marketing Manager for Poland visited Warsaw over 8-9 May in response to the Post’s invitation to join us in an in depth look at Polish market potential.
The Embassy arranged a programme of calls including, among others, Polish representatives from the food and beverage sector, the financial services sector and investment banking. Poland’s principal economic promotion agency (PAIZ) was included, as were calls on the Ministry of the Economy and AusTrade.
The meetings provided an excellent snapshot of the scale and dynamics of the Polish market and its young population. Marek Lyzwa, board member of the Polish Investment Agency, highlighted the growth in household incomes and pointed to the potential it opens up for New Zealand business and in particular for the promotion of New Zealand tourism and education sectors.
Many other possibilities were identified, including the supply of agricultural processing equipment to upgrade the pip fruit and berry fruit industries. There is potential for agricultural consulting services around cooperative approaches to production and distribution. The wine sector could be of greater interest as expenditure and consumption are growing. Fish products are another example of New Zealand’s perceived natural advantage. Commodity sales should target mid sized super markets as this sector is experiencing rapid growth. 5 star hotels and restaurants have lists of preferred suppliers and it is not difficult for NZ companies to make approaches.
Although it currently benefits from large inflows of EU funding, Poland also attracts investment from other sources especially for the development of infrastructure such as roads, railroads, sea ports and airports and energy. The health sector is expected to undergo significant change with more privatisation as the health sector reform kicks in. Hospitals remain interested in upgrading plant and equipment and improving management systems.
Potential for higher value large scale investment and services opportunities is worth close examination. New Zealand pension funds could look to target commercial opportunities in Poland either as private equity stake-holdings, public-private partnerships or straight-out FDI.
There is a great deal of optimism about Poland’s market. NZTE and the New Zealand Embassy in Warsaw will continue to cooperate to make New Zealand businesses more aware of the opportunities this large central European market offers and its unique advantages.
For more information on Poland and the trade and investment opportunities it offers, please contact Christine Spahn, Marketing Manager, NZTE Hamburg New Zealand Consulate General, Zurich House, Domstrasse 19, 20095 Hamburg. Telephone: +49404425550, fax: +494044255549, e-mail: email@example.com
In Poland contact Joanna Darmos, Policy Support Officer, New Zealand Embassy, Al. Ujazdowskie 51, 00-536 Warsaw. Telephone +48 22 5210500, fax: +48 22 5210510, e-mail: firstname.lastname@example.org