New Zealand Embassy Ha Noi, Viet Nam
Launch of New Zealand tourism themed competition
Hon Murray McCully, New Zealand’s Minister of Foreign Affairs, today officially launched two new exciting initiatives designed to promote New Zealand in Viet Nam: a nationwide New Zealand tourism themed competition and the appointment of well-known Vietnamese personality, Ms Jennifer Pham, as the New Zealand Embassy’s Honorary Tourism Envoy in Viet Nam for 2014.
An open competition: ‘New Zealand, New Horizon’
Organised jointly by the New Zealand Embassy and VN Express, this nationwide tourism-themed competition will run for three weeks, and features as a grand prize an all-expenses paid trip for two to New Zealand, organised by Saigontourist.
Participants in the competition will describe their sense of New Zealand in the most creative way possible. Topics may include the people, unique culture, education, exciting adventure, fresh food, spectacular natural landscape, cosmopolitan cities or any other New Zealand item that impresses them the most. The entries can be in words, photo or video and will be uploaded onto VNexpress website. Please visit http://www.vnexpress.net/ for more information on the competition.
In addition, the New Zealand Embassy in Hanoi will offer additional prizes for some entries posted on the New Zealand Embassy’s Facebook page – including those that receive the most ‘likes’ or ‘shares’. Please visit www.facebook.com/nzembassyvietnam for more detailed information.
Ms Jennifer Pham – New Zealand’s Honorary Tourism Envoy for 2014
Minister McCully has also officially announced Ms Jennifer Pham as the New Zealand Embassy’s Honorary Tourism Envoy in Viet Nam for 2014. Ms Jennifer Pham will be at the launch event. Ms Pham will travel to New Zealand in June to get a 100% Pure New Zealand Tourism experience and will share her New Zealand stories with Vietnamese audience.
“New Zealand is renowned internationally as a tourism destination, attracting millions of tourists from around the world each year. The number of Vietnamese tourists going to New Zealand has been increasing in recent years, but it is still an emerging destination - a New Horizon – for most Vietnamese,” said H.E Haike Manning, New Zealand Ambassador to Viet Nam.
“We are pleased to have launched these two initiatives. We want to encourage increased numbers of Vietnamese enjoy the unique, friendly, unforgettable experience of New Zealand. So I am delighted that Ms Jennifer Pham has agreed to be our Tourism Envoy for 2014 - I think she will be a wonderful advocate for New Zealand here in Viet Nam,” added Ambassador Manning.
Following these two tourism initiatives, New Zealand will participate as a “special guest” country in Viet Nam’s largest travel fair – Viet Nam International Travel Mart – held in Ha Noi from 3-6 April.
|Press release - Tourism Launch 24 March.doc|